With it sharp edges, diagonal lines and exaggerated stems on the letters M, R and F, one could be forgiven for believing that the company was making heavy metal records as opposed to software.
While many people did approve the new look, this logo would last for only 2 years. From this point onward, Microsoft would use more classic typography. Seeking a more modern image suitable for mass consumption, the wordmark is distilled into a solid, geometric sans-serif font. The blibbet would also serve as a standalone logo, used as a watermark on company stationery and becoming a cult phenomenon among employees and alumni.
The 80s are drawing to a close and Windows has become a global force. In his own words, Scott sheds some light on his inspiration:. The use of a much bolder, title-cased wordmark represented the most notable departure from previous logos.
On August 23, a much anticipated new brand was launched. Mac OS X was initially way more colorful and textured and it was great until all the apps showed up a couple of years later and had to compete with it. Since then, the interface has receded again and again in every interation. When they switch from Myriad, I think they will go to something distinctive. They need different faces. With the Microsoft redesign, I would have done custom shapes for these letters, both to make the Microsoft word mark more distinctive, but also to separate the corporate identity from the system font that every Windows app and content is going to be saddled with.
Segoe should attempt to say nothing as the system font, yet Microsoft is making it say Microsoft. But I would bet they prioritized engineering over design — they can show the Microsoft logo in any context just by typing it.
No vector art is needed. Engineers happy. The thing that is bizarre with adopting this type 10 years after Apple is that the main criticism that Microsoft is trying to overcome today is that they are 10 years behind Apple. It is actually about 7. Like an iPad, but much blander. Maybe iPad seems like too much fun and too productive for some people, and they want a mouse-driven Excel on their iPad.
Look at that banner on the homepage — the logo combined with the sans-serif type and the obvious stock photo just looks so…generic. It could just as easily be an ad for Dell or HP. It could be an ad for a department store like Target or Ikea. What happens if Windows 8 is a Vista-style disaster in terms of public perception? Everything from the UI of Windows 8 down to the very logo of the company has that same look to it.
Will they have to do another complete rebranding if Windows 8 is a flop? Metro is rectilinear and as such eminently conservative, despite its somewhat radical departure from previous MS UIs.
Fair point. I have noticed some changes that happens with Segoe UI typeface bundled in Windows 8. I must confess changes like this make me scared. Perhaps they comes out of corporate Segoe family not UI. Yep, there were many changes to Segoe UI in Windows 8. You can read more on Wikipedia. Apple, has traditionally been primarly a hardware-focused company, while Microsoft has traditionally been a software-focused company.
Of course, both companies dabble on the other side, but those are their primary focuses. So it kind of makes sense for a conistent font used throughout their stuff and their corporate image. Also, you have your history quite mixed up. Spin-off games Halo Wars Halo Wars 2. Apps Halo Waypoint Halo Channel. Movies: The Story of Mojang. Other: Lego Minecraft Notes: 1 Developed by 4J Studios.
Notes: 1 Became independent 2 Were moved to work on other Microsoft Software departments 3 consolidated 4 Sold to Take-Two Interactive , later being defunct. Notes: 1 Folded into Microsoft Store. Brands Microsoft Surface Duo. Conventions Build. Successor Microsoft Research.
Logopedia Explore. Main Page All Pages Community. Browse wiki. Explore Wikis Community Central. Register Don't have an account? View source. History Talk 0. Logos Windows 1. Blue version used on several beta setup disks for Windows Logo used in early Chicago builds, similar to the NT 3.
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